Image of people carrying hand written signs in a demonstration for climate action

Lone Wolves, Mobilizers, and Organizers: How Members Matter for Advocacy

By Nina Hall – Digital advocacy organizations like MoveOn in the United States and Campact in Germany are experts at rapid response mobilizing their millions of members. However, there are limits to a mass-mobilizing model. Here I build on my recent book, Transnational Advocacy in the Digital Era, alongside the works of Wendy Wong, Hahrie Han, Margaret Levi, and John Ahlquist, to examine how advocacy organizations can use their members to exercise influence.